Why aren’t my fans seeing my posts?

Someone recently asked us, “Why aren’t more fans seeing my posts?” This non-profit has more than 80,000 fans, and some time ago was getting a better “reach,” which is the number of fans seeing the post. Well, for one thing, last December, Facebook cut down the reach for all pages. Years ago even they admitted that…

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Get customers by driving fans to your Facebook page

Want to ramp up your business with prospects who are suited to do business with you? Grow them with Facebook fans. The first step is to gain fans, or “likes” for your page. The quickest way to do this is through paid ads. These ads can be targeted to those likely to need your services. For…

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Building trust with a rabbit-dog and Facebook magic

Do you need to gain people’s trust to do business? Is your business service-oriented, where people might hesitate before giving you access to their homes or personal information? If so, Facebook may be the best way to break down barriers of ignorance. At a recent Facebook conference in Chicago, Dan Levy, the company’s director of small…

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Six takeaway points from Chicago’s Facebook conference

What’s more cool than getting a free sharp-looking duffle bag and a tasty sandwich? I’ll tell you: learning in-depth techniques of Facebook from successful business people. More than 600 persons were wowed by real people with small business success stories and a surprise visit by Chicago Mayor Rahm Emanuel July 10 at a Facebook social media…

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No 4th of July fizzle: Ads were a part of America’s founding

If you find yourself watching the Fourth of July fireworks on TV, but complaining about the ads, consider this: the foundation of our country rested in part on paid advertisements. The hearts and minds of early Americans were moved by the arguments in the Federalist Papers, and ads helped. Those famous 85 essays, by Alexander…

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Should you respond to nasty online comments?

Would you be worried if someone whispered behind your back? Just recently I spoke with the owner of a well maintained, family-friendly campground about online publicity. I was surprised at what she said. I had asked her about her online presence. They had an attractive website, but not a Facebook page. She said she didn’t get involved…

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Do you put all your eggs in one Facebook basket?

Just yesterday I received an email from Facebook that shows that the social media giant is not flawless. They told me, “You will now be able to create offers. There was a technical glitch in our system which has now been rectified. Sorry for the inconvenience.” I had run into a problem while making an offer…

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The billboard boo-boo that loses 100 clients a day

The student of advertising doesn’t have to sit in front of a digital screen to see pitiful examples of his craft being trashed. Cruise down a highway in any major city, and you’ll see that the advertisers are batting only about 10%, maybe even less. Besides the cardinal sin of having too many words on billboards (drivers have…

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Like the Boogers? Keep your hankies handy

When I saw the sign, I felt like ripping it down. The Boogers were back in Berwyn. I couldn’t imagine a more disgusting name for a rock group, but someone must have thought otherwise. The group, based in this suburb just outside of Chicago, calls itself a punk rock band for kids. The group actually sounds…

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Stop shaking like a hamster and break out of your cage

Anyone who has children knows that his house eventually gets turned into a scaled-down zoo. Dogs, cats, rabbits, fish, and even snakes turn your rooms into their smelly habitat, and sometimes you get treated like a zoo animal. You might even feel like a hamster, fearful and awkward before the world. Is this how you feel about public speaking?…

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