Author Archives: Kevin Banet
Shiny apples might be hiding your selling problem
I recently strolled through the splendid halls of the legendary Leo Burnett headquarters in Chicago. I was on my way to a marketing conference held at this advertising agency. First of all, I didn’t see any bowl of apples on the receptionist’s desk. Why was this important? The bowl of apples is the hallmark symbol of this company. As…
Is your website a buggy whip? Time to move to mobile
Only a few years ago, you just built a website and that was it. Now, the horses have been replaced by automobiles. About a third of Americans surveyed recently said they use mobile as their primary way to access the web. And the number increases every month. That means that when they browse for a…
The pigeon that smacked me upside the head
When I went to college I helped my psychology professor with an unusual task: catching pigeons in an attic. The pigeons were to be captured and trained to peck at tiny lighted disks in a Skinner box to uncover the secrets of reward and response. Our job was to sneak into the darkened attic of the faculty hall,…
What’s the big deal about a mobile-responsive website?
What does it mean to have a mobile-friendly website? Is there any difference between mobile friendly and mobile responsive? I’m Kevin Banet, and I will design a website for you that is mobile responsive. What that means is that your website pages will be easily visible from all devices – whether a desktop, a smartphone,…
What I found in General Patton’s basement
As a journalism student years ago, I found myself in the party room at the home of General George Patton. No, this wasn’t the General Patton. It was his son’s house. My class, part of a graduate program at Northwestern, was invited to a party by the illustrious general’s grandson, who was a student in…
