“Local Awareness Ads”
Why waste money if you want to send ads to those only within a mile from you?
Small businesses in Berwyn can now target customers as near as one mile of their doors.
Facebook can now target customers within a mile around your business, such as this address in Berwyn.
Just today I got an email from Facebook explaining how I could advertise for our Berwyn, IL client. (I “xyz’d” the actual name of my client.)
“Now you can reach over 55,000 people near XYZ business in Berwyn using our new ads for local awareness. Just choose a radius around your business, select a photo, and write your headline. That’s it.”
Let’s say you operate a restaurant, bar or professional service. You know that many people in their homes or walking about are looking for these services. They look on their laptop or smart phones and find your ad.
Facebook calls their new service “local awareness ads.” The feature was announced by the social media giant about a month ago, and now they’ve rolled out the service to Berwyn.
Their new ad feature also provides directions to your location from their mobile phones.
Nifty, huh?
How many customers
I checked the service today, and was able to target 50,000 people age 18 and over at the address 6733 Cermak Ave., Berwyn, IL, as seen in the above image. And when you target more, say households with children under ten, the numbers get even more precise.
Facebook has now caught up with Google with geo-targeting down to this small radius.
Facebook said that once you type in your business address,
“A map will show you the area covered by your ad. Our system uses all of this information to create an audience for the ad that includes people who live nearby or were recently near your business.”
They also said,
“With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’s neighborhood. Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach.”
Visit your store
Since our marketing company is located in the Oak Park-Berwyn area, I’m willing to stop by your store or office and chat with you about whether Facebook will work for you. Or for a free consultation, call Kevin Banet at 708-393-4098, or fill out this form:
