Your business and personal lives are one, Marki Lemons said.
Marki Lemons-Ryhal will tell you right up front: your business life and personal life become one when it comes to social media.
“There’s no difference between your personal and business life,” the social media expert told participants of the Berwyn Development Corp. yesterday in that Chicago-area suburb.
“I know that you split up with your husband,” Lemons told a friend once. “You stopped blogging about him a year ago.”
And when the business owner becomes more personal with his prospects and clients on social media, he or she will gain their interest and involvement, she said.
Kevin’s take
Concerning Facebook, I can see befriending clients, but prospects? Hmm…. Those whom you befriend see your personal posts about your family, experiences, and strongly-held beliefs. On your Facebook business page, on the other hand, I can see becoming personal or informal to a certain degree. There’s a plumbing page that posts things like the family dog dressed up like a rabbit, for example.
Lemons, an award-winning social media speaker and former real estate agent who has taught social media techniques to thirty thousand people, said that of all the social media outlets, she gets the best results from LinkedIn, where she blogs regularly. No doubt because her clients are other business owners rather than individual consumers.
She spends an hour a day promoting her business on social media. That’s a lot for most small businesses.
When it comes to blogging, she said don’t even bother with a full-fledged blogging site like WordPress unless you are going to post consistently. She mentioned a real estate agent in Seattle who made it a point to blog every day for 365 days. He became an international authority on real estate, she said. No doubt his site came up first in the search engines since he blogged so often.
Two helpful local sites
Lemons is a certified representative of Hootsuite, which coordinates coordinates and simplifies social media posts. She also recommended two good media sites that help local businesses keep aware of what’s going on. They are EveryBlock, and NextDoor.
The way I see it, be consistent with whatever form of social media you pursue. When you’ve built up an audience, you don’t want to let them down.
