Category Archives: Marketing case studies
Your newsletter stinks
Three fatal flaws of newsletters – my video exposes them I’m going to find money in your mailing list. And I’m going to show you how. When you follow my advice, and see the results, you will be brimming with pride, like Jonathan Toews during his triumphant skate-around this week in front of the cheering Chicago…
Nonprofit gets 7 newsletter signups in two hours
Without spending a penny… Want to get more newsletter signups on the cheap? Then inspire your audience with an attractive picture and a simple call to action. A Facebook post with four smiling religious sisters garnered seven names in its first two hours of viewing. About 10 more people signed up in the next few days.…
How we quadrupled prospects with one simple ad gimmick
Somewhere in a college lecture hall on the first day of the fall semester a bored student stares into space. Rather than listen to the administrator drone on about the campus rules, the student discretely scans his Facebook page on his smart phone. He sees a picture of a man in a brown cape riding a…
600 choo-choo their way to store event with Facebook publicity
Some six hundred kids and adults showed up for a Chicago-area’s toy shop’s special event last month. The store even ran out of balloons to give away. The Berwyn, IL specialty toy and hobby shop, Berwyn’s Toys and Trains, got it all without spending a dime of advertising. They used the Facebook Event feature. Store owners watched in…
Building trust with a rabbit-dog and Facebook magic
Do you need to gain people’s trust to do business? Is your business service-oriented, where people might hesitate before giving you access to their homes or personal information? If so, Facebook may be the best way to break down barriers of ignorance. At a recent Facebook conference in Chicago, Dan Levy, the company’s director of small…
