Category Archives: Email marketing
MailChimp enhances its email marketing mixup
For a while, we here at TreeFrogClick have been choosing MailChimp for our marketing clients rather than Constant Contact, the granddaddy of email marketing. Not only is MailChimp free for the first two thousand emails per month, but they have several features that, the last time I checked, Constant Contact did not. One of those features…
Your newsletter stinks
Three fatal flaws of newsletters – my video exposes them I’m going to find money in your mailing list. And I’m going to show you how. When you follow my advice, and see the results, you will be brimming with pride, like Jonathan Toews during his triumphant skate-around this week in front of the cheering Chicago…
Five sure-fire ways to rocket your marketing efforts
Stuck in a publicity rut? Here are five quick ways to boost your marketing program. 1. Get more Facebook likes Simply ask for them. Put up a compelling photo. Ask your fans to share it on their timelines with a request to like your page. Or boost your posts, using the boost paid feature on…
Why I turned down a Hollywood promo job
To be the best, sometimes you gotta say no Last week I did what some would say was stupid – I turned down a prospective high-profile job. I had gotten a call from a man promoting a venture in the music industry. He had made a short video with his friends in Hollywood to ask…
How to market on Memorial Day and break other rules
I’m going to dare the marketing industry by telling it how to break some time-honored rules. Here’s what they say: “The best days to send your emails are blah, blah, blah. And don’t send them during blah, blah, blah.” Maybe those are just big lies. Or maybe they just don’t know how to break the rules.…