Category Archives: Uncategorized
How grandma got rid of grandpa
There’s a story in our family that gets handed down from one generation to the next. “Why did grandma marry grandpa?” “To get rid of him.” What? Well, it seems that during their time of dating, grandpa kept bugging grandma to marry him. Finally, she gave in, just to keep him quiet – or, in…
Getting new customers is not just a slam-bang deal
Turning a prospect into a customer is more than a one-step process. We suggest that you think of your marketing as involving three steps: capture, qualify, and cultivate. You must first capture your customer. This can be, for example, through advertising, SEO, or a Facebook relationship. Secondly, you want to qualify your prospect. Not every…
