One day’s engagements on a Facebook page: 2,032. An engagement is a like, comment, or share.
We at TreeFrogClick recently received an email from a non-profit asking how they could increase their website visits.
I responded that if you want more visits, first of all — what is your overall purpose in getting more visitors? Of course, you want to get people to read your material. But why?
Is your end goal more newsletter signups? More activism? More donations? More people to attend your monthly meetings?
Whatever the purpose, for a non-profit, you want more engagement. There are two well-used ways to do this:
- Have a website blog and a comment system, so readers can respond. Nice, but limited.
- Set up a Facebook page, which is uniquely designed for more engagement. Excellent, since it has such a wide reach.
From fans to activists
We favor Facebook engagement. You first build up a fan base, and these fans are your potential activists, meeting attendees, and donors.
The first goal is to get fans. The quickest way to get fans is through paid ads that are sent to your target audience. For an overseas mission, for example, you want to target people of your religious congregation, who have an interest in the country of your service, and who are in the geographic area where you interact with members and donors the most.
Then, with every website article you post, you can make a half-dozen different Facebook posts, and schedule them so they appear on different days. That will drive website visitors.
5,000 fans per month
Right now, at TreeFrogClick, we are getting about 5,000 fans a month for a non-profit organization, and about half as many engagements (likes, comments, and shares). We are doing this through paid Facebook ads.
These high numbers help our client get speaking gigs. That’s because when others look at the large numbers, they are impressed. Fans mean legitimacy. That means success for your non-profit.
