The kids just follow their nose when it comes to the Boogers.
When I saw the sign, I felt like ripping it down.
The Boogers were back in Berwyn.
I couldn’t imagine a more disgusting name for a rock group, but someone must have thought otherwise. The group, based in this suburb just outside of Chicago, calls itself a punk rock band for kids.
The group actually sounds rather good, if you like punk rock.
The names of rock bands are much like a newsletter subject line. You have to pick it carefully (no pun intended). They carry the weight of your letter’s open rate.
The youth band OneRepublic chose its name when the group twirled a globe, looked at the countries, and decided on “republic.” But when they typed it into Google, the name of China kept coming up. So they stuck “one” before it.
Car makers agonize over the names they give vehicles. They know that sales hinge on a moniker. Henry Ford blundered when he named his car the “Edsel,” after his son. Many people say the car’s poor popularity was doomed from that day.
Don’t make me gag
I just shake my head when I see subject lines from non-profits such as “Vol. IV, No. 3 Newsletter.” Please, folks, don’t make me gag on my morning coffee. I have a hard enough time waking up.
You should ask yourself, when my newsletter appears with twenty others in my client’s mailbox in the morning, why should they open mine?
Sweat a bit over your newsletter subject line. Write four or five at least, and choose the best. Or your booger-titles will never be liked beyond the crowd of ten-year olds.
