Author Archives: Kevin Banet
Five sure-fire ways to rocket your marketing efforts
Stuck in a publicity rut? Here are five quick ways to boost your marketing program. 1. Get more Facebook likes Simply ask for them. Put up a compelling photo. Ask your fans to share it on their timelines with a request to like your page. Or boost your posts, using the boost paid feature on…
Why I turned down a Hollywood promo job
To be the best, sometimes you gotta say no Last week I did what some would say was stupid – I turned down a prospective high-profile job. I had gotten a call from a man promoting a venture in the music industry. He had made a short video with his friends in Hollywood to ask…
How to market on Memorial Day and break other rules
I’m going to dare the marketing industry by telling it how to break some time-honored rules. Here’s what they say: “The best days to send your emails are blah, blah, blah. And don’t send them during blah, blah, blah.” Maybe those are just big lies. Or maybe they just don’t know how to break the rules.…
Your website looks like a bum!
Several weeks ago, Chicago’s Cardinal Francis George passed away. One of the stories going around was about how a local barber came to shave him several times a week. The barber’s pitch? “You look like a bum.” The barber had seen the cardinal on TV, called him up and told him that he needed a…
A winning nonprofit marketing plan
Do you want more members for your nonprofit? More donors? Want to get better at marketing your nonprofit? Does your nonprofit’s “to-do” list look like this: Plan a strategy for regular Facebook posts Develop attractive Facebook memes with simple but clever sayings Start/improve paid ads to bring in new Facebook fans Use paid ads to promote your nonprofit Write compelling…
