Category Archives: Non-profits
Why I turned down a Hollywood promo job
To be the best, sometimes you gotta say no Last week I did what some would say was stupid – I turned down a prospective high-profile job. I had gotten a call from a man promoting a venture in the music industry. He had made a short video with his friends in Hollywood to ask…
How to market on Memorial Day and break other rules
I’m going to dare the marketing industry by telling it how to break some time-honored rules. Here’s what they say: “The best days to send your emails are blah, blah, blah. And don’t send them during blah, blah, blah.” Maybe those are just big lies. Or maybe they just don’t know how to break the rules.…
A winning nonprofit marketing plan
Do you want more members for your nonprofit? More donors? Want to get better at marketing your nonprofit? Does your nonprofit’s “to-do” list look like this: Plan a strategy for regular Facebook posts Develop attractive Facebook memes with simple but clever sayings Start/improve paid ads to bring in new Facebook fans Use paid ads to promote your nonprofit Write compelling…
Get your sheep in Facebook’s pen
Just the other day I was talking to one of our clients. She wasn’t getting any commitments from the prospects we got for her with our online survey. “Do you have a Facebook page?” I asked. “No,” she said. “Then you are not able to keep up with your prospects.” Asking for a lifetime commitment of joining…
Nonprofit gets 7 newsletter signups in two hours
Without spending a penny… Want to get more newsletter signups on the cheap? Then inspire your audience with an attractive picture and a simple call to action. A Facebook post with four smiling religious sisters garnered seven names in its first two hours of viewing. About 10 more people signed up in the next few days.…
