Category Archives: Posting smarts
Who sees my Facebook posts, anyway?
Do you find yourself saying, “I’m posting all the time to my business or nonprofit page, but I wonder how many people even see my stuff?” It may not seem fair, but the more fans you have, the fewer of them will see your post. Facebook expert Jon Loomer quotes the Agorapulse Barometer, and shared these…
Why aren’t my fans seeing my posts?
Someone recently asked us, “Why aren’t more fans seeing my posts?” This non-profit has more than 80,000 fans, and some time ago was getting a better “reach,” which is the number of fans seeing the post. Well, for one thing, last December, Facebook cut down the reach for all pages. Years ago even they admitted that…
The “how” and “why” questions that make Facebook work for you
When I sold cable service door to door some years back, the sales people were trained to ask the “how” or “why” questions. We were to stay away from the dead-end inquiries such as, “Do you like your current cable service?” The reason of course, was that if the reply can be given in one word, the conversation…
One fatal PR mistake that will sink your business
Just recently I munched bagels and toast with some high-caliber business professionals. We dined on the 28th floor of a spectacular marble-floored office in Chicago. The event was a breakfast to benefit a non-profit in Chicago, and the people involved included top-level professionals from high-profile companies in the area. Across the table from me sat…
